I just got an email from James Neville-Taylor that has no links and like the email suggests it gives only helpful advice.

The advice is to give value to your subscribers too. Don’t put links to products you want to sell in every email and make everything seem like, “HEY! Buy this stuff from me! It’s the bestest most greatest-est thing ever!”

I have another guru, Igor Kheifets says to sell in every email you send out…

Both gurus appear to be highly successful at what they do, but which one has the advice to help me? Will my list like and trust me more, enough to buy from me, if I send some emails that aren’t promotional in nature or will I get more sales by continuously promoting products in every email?

Personally, I think that both tactics are really Igor’s tactics.

Although James isn’t directly selling in the email he is trying to set himself apart as the helpful guy who isn’t out to get your money, he cares about you and wants to “help” you make money.

He’s just using a different method to get in your head and urge you to trust him and buy from him.

Since both of these guys have proof out there that they are successful at making money online through email marketing the choice is yours.

Keep testing what feels right to you and your moral compass.

One thing that James said in his message is that marketers who only sell give their subscribers the impression that they are only there to be taken advantage of.

Igor argues with a metaphor or analogy (I still get those mixed up) and says, if you had the cure for cancer would you hesitate to tell people about it? It could save their life but do you wait to sell it to them because you don’t want to appear needy or do you want to help save lives?

Personally, I feel like I need to be upfront and direct like Igor. I am an internet marketer. I find products that can help people in some aspect of their life and want to let people know as soon as possible and feel good about it because I earn a commission when my subscriber follows my suggestion and makes their life better with the products I recommend.

And, just like my emails that promote a product I like to shine light on products that are getting me results.

The Secret Email System by Matt Bacak is a $5.60 product that has quadrupled my click through rate on my emails.

I have been studying copywriting and email marketing. Some of the products I used to study copywriting had advice that gave me some beneficial results.

The Secret Email System has these email swipes and a video on how to custom taylor them and I followed the advice and my most recent email received 4 times as many click throughs than my average.

I have another broadcast using a similar email as the last one to see if I can generate a higher click through rate than my average.

I need more subscribers so I can run more tests on a larger test population.

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Lately, the best selling products are AI built business apps.

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Once I get a large enough population to test the offers I will be able to set up more accurate tests and get more reliable results.

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