The work.
Selected case studies from conversion copywriting projects across France and Europe.
Conversion Copy results
Scope
Full homepage and three service pages for a management consulting firm. Previous copy described services in insider language that prospective clients did not recognise.
Outcome
Contact form conversion rate improved from 2.1% to 4.8% in 60 days. The founder reported that prospective clients were quoting homepage language in first calls.
Email Sequences results
Scope
Cold outreach sequence (6 emails) and trial-to-paid conversion sequence (4 emails) for a project management SaaS. Previous open rates were well below category average.
Outcome
Cold outreach reply rate improved from 4% to 18%. Trial-to-paid conversion improved 14% in the following quarter.
Long-Form Sales Page results
Scope
Full long-form sales page for a high-ticket consulting programme launch. Previous short-form page was underperforming on paid traffic with a 0.9% conversion rate.
Outcome
Conversion rate on cold paid traffic reached 4.2% in the first campaign. The page was used unchanged for three subsequent launches.
B2B SaaS Copy results
Scope
Homepage, pricing page, and 3-email onboarding sequence for a B2B legal tech SaaS targeting law firms. The core challenge was writing for both technical users and managing partners simultaneously.
Outcome
Demo request rate increased 35% after the new homepage went live. The pricing page was restructured around buyer objections rather than feature lists.
