B2B SaaS Copy
Homepage, pricing page, onboarding emails, and sales copy for B2B software products. Written for technical buyers and non-technical decision-makers simultaneously.
What this covers.
B2B SaaS copy has a specific challenge. The person searching for the solution, the person evaluating the purchase, and the person signing the budget are often three different people in the same company. The copy has to speak to all of them on different pages without alienating any of them.
The homepage needs to explain clearly what the product does in language that works for both a technical evaluator and a CFO. The pricing page needs to justify the tier structure and handle the objection "why not just build this ourselves?" The onboarding emails need to get new users to the first value moment before they get distracted by everything else.
The B2B SaaS copy engagement covers the most commercially important copy layers: homepage, pricing page, the top of the onboarding email sequence, and the first two sales enablement pages. Additional pages available as extensions.
The studio has worked on copy for B2B SaaS products in project management, legal tech, sales intelligence, and marketing automation categories. French and English.
