Copywriting Audit
A detailed review of your existing copy identifying conversion gaps, message clarity issues, and structural weaknesses. Delivered as a prioritised action plan.
What this covers.
A copywriting audit is the most efficient way to understand why your current copy is not performing before commissioning a full rewrite. It identifies the specific problems, ranks them by likely impact, and gives you a clear plan of what to fix first.
The audit covers up to ten pages or email touchpoints. Each page is reviewed against the same criteria: clarity (does the visitor understand what you do and who it is for?), relevance (does the copy match what the visitor came to find?), trust (are the right signals in the right positions?), and action (is there a clear next step and is it compelling?)
The output is a written audit document with individual page assessments, a priority ranking, and specific fix recommendations for each issue identified. Not a checklist. Not a report full of screenshots and red arrows. An actionable brief.
The audit is often used as a precursor to a full conversion copywriting or SaaS copy engagement, confirming scope and priorities before writing begins.
